Those that call the shots over at EA have finally gotten around to doing some marketing research on a company they bought 2 years ago and discovered that the first name was better after all.
"Hey guys, I've been thinking."
"Again, Brian?"
"Wait, bear with me here. Maybe if we didn't slap "EA" onto their name, the company would have a more favorable image. Both for employees and consumers."
"You're talking shit again, Brian."
"We might even be able to sell a few more copies of their games."
"Solid gold shit, Brian. Solid gold."
Why, hello there brand equity, my old friend. No, I don't know why people keep ignoring you either.
Hello everyone...looking forward to using this site!
Posted by: Amber Kelps | October 26, 2010 at 03:40 PM